Honeyjar launches AI PR tool, draws 10,000 sign-ups in first 24 hours

Startup Honeyjar has introduced an AI public relations tool designed to make the expertise and judgment of senior PR professionals more broadly accessible to companies and communications teams. The product automates several parts of the PR workflow, including drafting announcements, identifying suitable journalists, and spotting speaking opportunities. Co-founder and CEO Michelle Masek said the tool is not intended to replace PR professionals. Instead, it is aimed at helping PR agencies, in-house communications teams, and a wider group of non-specialist communicators work more efficiently. That group includes marketers, investors, and others who handle messaging without serving in dedicated communications roles. According to TechCrunch, Honeyjar received 10,000 registrations within 24 hours of opening its waitlist. Early test users include Nextdoor, robotics startup Coco Robotics, and investment firm Bloomberg Beta.